The Red Balloon presents an exclusive interview with Alexa Baggio, the Co-founder of the Perks Convention. Here is what you need to know about the upcoming 4th Annual Perks Convention.
- Can you talk about the history behind the Perks Convention?
Perks started as a simple meet up group for like minded businesses. We had the founders of New England-based in-office service providers coming together on a regular basis to share strategy, make introductions to clients, and generally just help each other out. We were all selling the HR managers at the same offices, so it makes sense to have a network. The concept grew legs from there when we realized HR teams were looking for an easy way to discover our services without the hassle of organic discovery.
The second phase of the organization came in the form of an annual convention that attracts HR managers from innovative offices all around New England. We originally expected about 75 sign ups and were pleasantly surprised when we saw 600 plus attendees sign up.
The last phase of the organization will be to continue developing out our online portal for the convention to then live on-line all year round.
- Now in its fourth year, what can participants expect to be different from past years? What has stayed the same?
We are excited to be hosting at Hatch Fenway this year. The layout is amazing and the vibe is exactly what we look for - fun and non-traditional. We have a ton of new vendors this year, but it will be the same atmosphere of fun music, drinks flowing and unforced networking. We often call ourselves the 'unconference' of the HR world, hoping that attendees will feel more like they are at a party then a professional event. We commit to being #unconventional.
- Can you give us an idea of what goes on behind-the-scenes of the Perks Convention?
We are acting as connectors in the B2B services world. We really feel like it's our duty to connect forward thinking companies with amazing on-site services that range from yoga to on-site haircuts. Behind the scenes you'll see a lot of introductions happening and a lot of prep work for what tends to be a rather large event with a lot of moving parts.
- What are your goals for this year's Perks Convention? What do you hope the convention can accomplish?
Our goal of the event is always pretty simple. We want to add value to companies looking to explore ways to enhance culture and we want to help innovative start ups find great clients. We also want to make sure that everyone has fun in the process.
- How do you envision the convention will grow and change in the future?
We see this growing market over market. What we are building here in New England can and will be replicating in every major market. We hope we can spend the next few years developing the road map for a nation-wide expansion of the platform and the convention itself.
For more information and for ticket information:
http://www.awesomeemployeeperks.com/
